F*ck Oatly? Why the latest 'honest' brand campaign flunks my PR sniff test - Raconteur
Par un écrivain mystérieux
Description
The plant-based milk producer is renowned for the snarky tone of its marketing. But the latest effort might end up souring its image
![F*ck Oatly? Why the latest 'honest' brand campaign flunks my PR sniff test - Raconteur](https://darkroom.contagious.com/400/8636429408832e1377e054dfd672317b:f2efbdc15b5c145fff4732f063bc3be7/chrishipkins.jpg)
Campaign of the Week: Fck Oatly
![F*ck Oatly? Why the latest 'honest' brand campaign flunks my PR sniff test - Raconteur](https://miro.medium.com/v2/resize:fit:1400/1*O-syvNu_LXE-ti_yX2COTA.png)
People Don't Just Care About Your Products, They Care About Your
![F*ck Oatly? Why the latest 'honest' brand campaign flunks my PR sniff test - Raconteur](https://images.currentaffairs.org/2020/11/oat-milk-810x1024.jpg)
On the Subject of “Honest” Ads ❧ Current Affairs
Fck Oatly takes transparency, authenticity to a whole level
![F*ck Oatly? Why the latest 'honest' brand campaign flunks my PR sniff test - Raconteur](https://darkroom.contagious.com/1380/87b07a9e6a6878efde6f44c3e95e81f5:245e0138e9a3b82a1fd97e1c5684f26e/londonlifestyle-24-0.jpeg)
Campaign of the Week: Fck Oatly
![F*ck Oatly? Why the latest 'honest' brand campaign flunks my PR sniff test - Raconteur](https://cached.imagescaler.hbpl.co.uk/resize/scaleWidth/1272/cached.offlinehbpl.hbpl.co.uk/news/ORP/fckoatly-website.jpg)
Oatly created a F*ck Oatly website. Here's why
![F*ck Oatly? Why the latest 'honest' brand campaign flunks my PR sniff test - Raconteur](https://substackcdn.com/image/fetch/f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F43ef919d-c8cf-4947-be2b-4a0d6c5501c1_940x470.png)
Oatly picking a fight = marketing? - by Benyamin Elias
![F*ck Oatly? Why the latest 'honest' brand campaign flunks my PR sniff test - Raconteur](https://images.sifted.eu/wp-content/uploads/2019/02/25140108/woman-secretary-typewriter-vintage-1.jpg?auto=format&fit=max&w=3840&q=75)
Why Oatly's latest ad campaign went badly wrong in its native Sweden
![F*ck Oatly? Why the latest 'honest' brand campaign flunks my PR sniff test - Raconteur](https://customercamp.co/wp-content/uploads/2023/02/Brainy-Best-web-cover-940-%C3%97-470-px-1.gif)
Oatly's genius F*ck Oatly campaign - Customer Camp
![F*ck Oatly? Why the latest 'honest' brand campaign flunks my PR sniff test - Raconteur](https://substackcdn.com/image/fetch/f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2Ffeb7fb2b-eb24-40b2-85b8-9aa682e018cb_400x400.jpeg)
Oatly picking a fight = marketing? - by Benyamin Elias
Who gives a f*ck about oat milk?
depuis
par adulte (le prix varie selon la taille du groupe)