How not to re-create another Vegemite isnack 2.0 branding disaster
Par un écrivain mystérieux
Description
Vegemite, unveiled a product extension in 2009: isnack 2.0. The company was unprepared for consumers' anger and was forced to change the new product’s name.
Vegemite, one of the most popular savory spread brands from Australia, unveiled a product extension in 2009. Both the media and consumers have criticized the naming of the new product (iSnack 2.0) and the outrage hit the headlines all over the world that year. The company was unprepared for the…
Vegemite, one of the most popular savory spread brands from Australia, unveiled a product extension in 2009. Both the media and consumers have criticized the naming of the new product (iSnack 2.0) and the outrage hit the headlines all over the world that year. The company was unprepared for the…
![How not to re-create another Vegemite isnack 2.0 branding disaster](https://i.ytimg.com/vi/0WXJFjGGeu0/hqdefault.jpg)
Vegemite iSnack 2.0: A lesson in brand management - The Strategy Story
What is the difference between Vegemite, Marmite, and Promite? - Quora
![How not to re-create another Vegemite isnack 2.0 branding disaster](https://resources.stuff.co.nz/content/dam/images/1/5/0/p/5/d/image.related.StuffLandscapeSixteenByNine.1420x800.150fad.png/1432687238330.jpg)
Products that flopped worse than Coke Life
![How not to re-create another Vegemite isnack 2.0 branding disaster](https://www.thebrandingjournal.com/wp-content/uploads/2016/05/Vegemite-iSnack-2.0.jpg)
How not to re-create another Vegemite isnack 2.0 branding disaster
![How not to re-create another Vegemite isnack 2.0 branding disaster](https://i.redd.it/jnb1p2mghz0b1.jpg)
who remembers this : r/AustralianNostalgia
![How not to re-create another Vegemite isnack 2.0 branding disaster](https://static.boredpanda.com/blog/wp-content/uploads/2018/07/failed-products-innovations-technology-fb15.png)
74 Failed Products That Didn't Live Up To The Hype
![How not to re-create another Vegemite isnack 2.0 branding disaster](https://cdn.slidesharecdn.com/ss_thumbnails/mkt465ch12-221214071402-1d5a7fe0-thumbnail.jpg?width=336&fit=bounds)
iSnack 2.0: The New Vegemite
![How not to re-create another Vegemite isnack 2.0 branding disaster](https://tribalinsight.files.wordpress.com/2009/09/picture-32.png?w=584)
iSnack 2.0: a branding disaster? Not exactly…
![How not to re-create another Vegemite isnack 2.0 branding disaster](https://s3-prod.adage.com/s3fs-public/styles/800x600/public/vegemite-isnack092909thm.jpg)
Crowdsourcing Done Wrong: the Vegemite iSnack Naming Disaster
![How not to re-create another Vegemite isnack 2.0 branding disaster](https://resources2.news.com.au/images/2009/10/07/1225783/686826-how-they-voted.jpg)
How not to re-create another Vegemite isnack 2.0 branding disaster
![How not to re-create another Vegemite isnack 2.0 branding disaster](https://cdn.thebrandingjournal.com/wp-content/uploads/2016/05/the_branding_journal_case_study_isnack-2.0_vegemite_4.jpg)
How not to re-create another Vegemite isnack 2.0 branding disaster
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