Uncle Ben's to rebrand as Ben's Original, 2020-09-23
Par un écrivain mystérieux
Description
MCLEAN, VA. — Mars, Inc., which in June said it would evolve the Uncle Ben’s rice visual brand identity after a push from its consumers and associates to do so, has announced the brand now will be known as Ben’s Original. Mars said the move signals the brand
Move signals the brand's ambition to create a more inclusive future.
Move signals the brand's ambition to create a more inclusive future.
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Uncle Ben's has a new name: Ben's Original
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We listened, we learned, we're changing…' Uncle Ben's rebrands to more 'inclusive' Ben's Original
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