Mars to change name of Uncle Ben's rice from next year
Par un écrivain mystérieux
Description
Mars has revealed that the brand name and identity of the famous Uncle Ben’s rice products will be changed to Ben’s Original.
![Mars to change name of Uncle Ben's rice from next year](https://i.ytimg.com/vi/nM4az7CyrvQ/mqdefault.jpg)
Mars drops Uncle Ben's, reveals new name for rice brand Ben's Original
![Mars to change name of Uncle Ben's rice from next year](https://yaffa-cdn.s3.amazonaws.com/adnews/live/images/yafNews/featureImage/bens-special-fried-rice2.png)
Uncle Ben's name goes from Australian shelves but the rice remains - AdNews
![Mars to change name of Uncle Ben's rice from next year](https://lhcdn-src.mars.com/adaptivemedia/rendition/id_ec3d51f6bb14f65a222c544daef1c7b7f9dce5c5/name_ec3d51f6bb14f65a222c544daef1c7b7f9dce5c5.jpg)
Ben's Original™ Australia The rich history and health benefits of rice and grains
![Mars to change name of Uncle Ben's rice from next year](https://insidefmcg.com.au/wp-content/uploads/2021/09/Bens-Mexican-Style-Rice.png)
Uncle Ben's reinvented under new Ben's Original branding - Inside FMCG
![Mars to change name of Uncle Ben's rice from next year](https://img.rasset.ie/00155a59-1600.jpg)
Uncle Ben's' rebrand after racial stereotype criticism
![Mars to change name of Uncle Ben's rice from next year](https://www.vmcdn.ca/f/files/via/images/uncle-bens-rice.jpg;w=960)
Uncle Bens rice to change 'visual identity' as stance against racism - Vancouver Is Awesome
Uncle Ben's Changes Brand Rooted in Racist Imagery. Now It's Ben's Original. - WSJ
![Mars to change name of Uncle Ben's rice from next year](https://d3i6fh83elv35t.cloudfront.net/static/2020/09/2020-06-17T000000Z_817450861_RC23BH9M4E3Z_RTRMADP_3_PEPSICO-RACE-AUNT-JEMIMA-1024x683.jpg)
Mars drops Uncle Ben's, reveals new name for rice brand
![Mars to change name of Uncle Ben's rice from next year](https://cdnph.upi.com/svc/sv/upi/3641600868510/2020/1/90fb806716c140d37bae337b26c23c5c/Mars-Foods-rebrands-Uncle-Bens-rice-as-Bens-Original.jpg)
Mars Foods rebrands Uncle Ben's rice as Ben's Original
![Mars to change name of Uncle Ben's rice from next year](https://mma.prnewswire.com/media/1279604/MARS_Food_Logo.jpg)
Mars Food Announces The UNCLE BEN'S® Brand Will Change Its Name To Ben's Original™
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