Mars Rebrands Uncle Ben's To Ben's Original - TheStreet
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Aunt Jemima Has a New Name: The Pearl Milling Company - The New York Times
Mars loses face of Uncle Ben in rebrand as Ben's Original - CMO Australia
How Mars rebranded Ben's Original with a focus on purpose and activism - Ragan Communications
Uncle Ben's Rice becomes Ben's Original as re-brand hopes to 'put an end to racial injustices
Aunt Jemima rebrand of racist name prompts calls for Uncle Ben's to follow – The Hill
Dropping the whitening cream: how Black Lives Matter sparked rebrands around the world, Advertising
Uncle Ben's rice renamed 'Ben's Original' amid racism uproar
Coon's Rebranding Dilemma: Polishing A Brand Name To Stay Out Of Controversy
Uncle Ben's Unveils Ben's Original Name After Racial Stereotyping Criticism
New York, New York, USA. 17th June, 2020. PepsiCo, owner of Quaker Oats announced it will retire it's racist branding of it's 'Aunt Jemima' products. The logo started in 1890 and was
Uncle Ben's rice firm to scrap brand image of black farmer, Food & drink industry
Uncle Ben's Rice Has Changed Its Name To Be Less Racist
Mars drops Uncle Ben's, reveals new name for rice brand Ben's Original
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