Uncle Ben's, Mrs. Butterworth's Reconsidering Branding
Par un écrivain mystérieux
Description
After the company behind Aunt Jemima announced it would be fully rebranding, Uncle Ben, Mrs. Butterworth’s, and Cream of Wheat are reconsidering their racist branding.
![Uncle Ben's, Mrs. Butterworth's Reconsidering Branding](https://globalnews.ca/wp-content/uploads/2020/06/black-mascot-changes.jpg?quality=85&strip=all&w=720&h=379&crop=1)
Uncle Ben, Mrs. Butterworth embrace makeovers in light of racist past - National
![Uncle Ben's, Mrs. Butterworth's Reconsidering Branding](https://static01.nyt.com/images/2020/06/17/multimedia/17xp-unrest-brands1/17xp-unrest-brands1-facebookJumbo.jpg?year=2020&h=550&w=1050&s=ff809a4521c397127a88811ab7fdd77c04d384162774116d25d0c358cd13bb66&k=ZQJBKqZ0VN)
Uncle Ben, Mrs. Butterworth and Cream of Wheat Face Review - The New York Times
![Uncle Ben's, Mrs. Butterworth's Reconsidering Branding](https://i.dailymail.co.uk/1s/2020/06/18/00/29736274-8432739-image-a-45_1592438273701.jpg)
Uncle Ben's rice to 'evolve' brand as Aunt Jemima name axed
![Uncle Ben's, Mrs. Butterworth's Reconsidering Branding](https://www.ft.com/__origami/service/image/v2/images/raw/https%3A%2F%2Fd1e00ek4ebabms.cloudfront.net%2Fproduction%2Fe298cc49-3ae1-4ebf-8c05-938bb4cb2ed2.jpg?source=next-article&fit=scale-down&quality=highest&width=700&dpr=1)
Aunt Jemima joined by Uncle Ben and Mrs Butterworth in racial review
![Uncle Ben's, Mrs. Butterworth's Reconsidering Branding](https://assets1.cbsnewsstatic.com/hub/i/r/2020/06/18/6aee20b4-8317-4814-b235-8c3dd76161d4/thumbnail/1200x630g6/152644d79731aaef9fe28271511cf396/ap-20170616961917.jpg?v=1acc31b0e955989267fc7dd28b496c5e)
Uncle Ben's, Mrs. Butterworth's and Cream of Wheat review branding after Aunt Jemima announces name change - CBS News
![Uncle Ben's, Mrs. Butterworth's Reconsidering Branding](https://s3-rd-prod.chicagobusiness.com/styles/1200x630/s3/pjimage%20%281%29_7.jpg)
Aunt Jemima to drop Black woman from imagery, change brand name
![Uncle Ben's, Mrs. Butterworth's Reconsidering Branding](https://capitolcommunicator.com/wp-content/uploads/2020/06/UncleBens.jpg)
Uncle Ben's, Mrs. Butterworth's and Cream of Wheat to Review Branding - Capitol Communicator
![Uncle Ben's, Mrs. Butterworth's Reconsidering Branding](https://nypost.com/wp-content/uploads/sites/2/2020/06/logos-08.jpg?quality=75&strip=all)
Aunt Jemima logo change: Are Uncle Ben's, Mrs. Butterworth's next?
![Uncle Ben's, Mrs. Butterworth's Reconsidering Branding](https://d.ibtimes.com/en/full/2995847/aunt-jemima-brand-syrup-pancake-mix-will-get-new-name-image-after-quaker-oats-said-it.jpg?w=1600&h=1600&q=88&f=ddb07cb11f7743d16e391109132ec3fe)
Racism In Food Products: Companies Finally Parting Ways With Aunt Jemima, Mrs. Butterworth, Uncle Ben
![Uncle Ben's, Mrs. Butterworth's Reconsidering Branding](https://www.grapheine.com/wp-content/uploads/2020/10/mrs-butterworth-painted.jpg)
Uncle Bens', Aunt Jemima racist packaging rises up - Graphéine
![Uncle Ben's, Mrs. Butterworth's Reconsidering Branding](https://img.resized.co/esmmagazine/eyJkYXRhIjoie1widXJsXCI6XCJodHRwczpcXFwvXFxcL21lZGlhLm1hZGlzb25wdWJsaWNhdGlvbnMuZXVcXFwvdXBsb2Fkc1xcXC8yMDIwXFxcLzA2XFxcLzE4MDgxMzA3XFxcLzM5MDEwOTIzX20uanBnXCIsXCJ3aWR0aFwiOjEyMDAsXCJoZWlnaHRcIjo2MjcsXCJkZWZhdWx0XCI6XCJodHRwczpcXFwvXFxcL2ltZy5yZXNpemVkLmNvXFxcL25vLWltYWdlLnBuZ1wiLFwib3B0aW9uc1wiOltdfSIsImhhc2giOiIyMmI4MjRiMTE0ZGUxODUzMDBjMmUxZjRkMDBhYzRkZjVlZDRhZjM4In0=/pepsico-drops-aunt-jemima-with-uncle-ben-s-mrs-butterworth-s-placed-under-review.jpg)
PepsiCo Drops Aunt Jemima, With Uncle Ben's, Mrs. Butterworth's Placed Under Review
15 Racist Brands, Mascots, and Logos That Were Considered Just Another Part of American Life
![Uncle Ben's, Mrs. Butterworth's Reconsidering Branding](https://media.13newsnow.com/assets/WCNC/images/838852cd-c4c0-42a3-ab9d-a3d550ca53c1/838852cd-c4c0-42a3-ab9d-a3d550ca53c1_1920x1080.jpg)
Rapper Master P launches Black-owned food brand
![Uncle Ben's, Mrs. Butterworth's Reconsidering Branding](https://i2.wp.com/media.globalnews.ca/videostatic/news/jruk259429-0hroe7etdk/Sequence_01.00_08_27_00.Still006.jpg?w=1040&quality=70&strip=all)
Uncle Ben, Mrs. Butterworth embrace makeovers in light of racist past - National
![Uncle Ben's, Mrs. Butterworth's Reconsidering Branding](https://s3-prod.adage.com/s3fs-public/Ben%27s-Original-logo_and-others_pixel_3x2b.jpg)
Uncle Ben's rebranding should have gone further, critics say
depuis
par adulte (le prix varie selon la taille du groupe)