5m marketing campaign for PG Tips
Par un écrivain mystérieux
Description
PG tips, the tea brand from Unilever UK, is supporting the recent revamp of its entire range with the launch of a new £5 million campaign. With the tagline ‘Keep It Tea’ the campaign will remind consumers of the continued cultural relevance of tea and its power to keep them grounded in a crazy world of fakery and superficiality. The creative advertising will see PG tips’ iconic Monkey unleashed from the kitchen, into the real
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